Up: Kallaway | Previous | Next
If you want to learn how to tell better stories, all you have to do is understand one core concept, addiction. Specifically, how the brain is chemically wired to get addicted to certain narratives. I call this the neuroscience of addictive storytelling. Because the truth is, even though great storytelling feels like black magic, it's actually one of the most predictable and programmable formulas in the world, if you know what you're doing. So, in this video, I'm going to break down the four-step loop that is the DNA behind all of the most addictive stories you've ever heard. And once you learn this, you can use it to make better content, land more clients, give better presentations, or even just tell more compelling stories around the fire. Now, I know this works because content and storytelling is all I do all day long. I have a million followers, I've done billions of views, and I've gone about as far down the storytelling rabbit hole as one could possibly go. So, I guarantee once you watch this, you will never think about storytelling quite the same way again. All right, let's dive in.
Up: Kallaway | Previous | Next