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We got 32.7 million views on YouTube this month. Here is how. So, I posted 35,000 pieces of content this year. We did a $100 million book launch for $100 million money models. In 72 hours, 3 days, we did over $100 million in sales. The issue that most people struggle with is that you're making not enough content, number one, and the types of content that you're making are not attracting the types of customers you want. The promise that I have for you today is that I will show you a framework that I have called SPCL, like special if you want, but it's how to build influence rather than how to get as many views as possible or anything like that. All right? All right, but it's a four-part framework and I want to break down each of the four components for you so that you can think about how you want to approach making content. All right, and building a brand in general. SPCL, these are letters and hopefully overhead cam works. All right, so S P C L. So what do these actually stand for?