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I have used one strategy to win repeatedly across 13 years in business and also outside of business. And it's one of the biggest reasons that we had a $105 million launch for $100 million money in 72 hours for my latest book. And I'm going to explain why it's the highest risk adjusted return move that you can make to win more in business or just win more in life. And so if you're not sure what to do right now within your specific business, no matter what industry or size business you're in or whatever goal you're pursuing, this will help. I talk about more, better, new a lot, but I want to dive into the one that is near and dear to my heart, the one that is that has made me the man that I am, which is more.