In 2016, I had $1,000 to my name, sleeping on a gym floor. Nine years later, I broke the Guinness World Record for the fastest selling non-fiction book and generate over $16 million in sales in a weekend. In this video, I'm going to show you how I'd build a business if I started all over. So, first, either sell extremely expensive stuff to a select few or sell something super cheap to everyone. The middle is where people die. So fundamentally all businesses have the cost of getting customers and what you make from those customers as the core economic arbitrage that makes a business a business. You have a more efficient way of taking resources and allocating them to get superior throughput on the other side. That's literally what a business is. Why did I start with sell really expensive stuff or sell really cheap stuff? Let's dive in.